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Viagra commercial – funniest examples and new approach to advertising.


Advertising of medicinal products is not easy. Commercial materials should comply with the rules of morality and ethics, legal rules of anticompetitive legislation, but at the same time, they should attract potential customers to purchase the product. However, the marketers of Pfizer corporation (a manufacturer of Viagra) almost always managed to create a funny and memorable video, which attracted new clients.

Funniest Viagra commercial videos

The 2008 Australian commercial Viagra video consists of four chapters. In the first one, a young man and his girlfriend are sitting in the restaurant, smiling at each other. A waiter comes to them and offers to make the order. She says, “Lobster, please”, and the young man becomes a bit shocked and coughs. In the second chapter of the video, a man, and a woman are sitting on the bench flirting with each other. The man looks funny, but his expression changes when a woman’s dog starts biting his shirt. In the third chapter of the video, the couple is tied to a tree, and some people with chainsaws surround them. The voiceover says: “What’s stopping you now? Do not let erection problems get in the way”. Then the video shows a situation where a man is at a doctor’s appointment.Viagra commercial

In the 2009 advertising video, the marketers of Pfizer used the plot of “The Curious Case of Benjamin Button” movie. An elderly man and a woman get out of a car, then the man kisses the lady’s hand. The couple is walking down the street to the house and gradually is getting younger. When going up in an elevator, they look like a middle-aged couple. When they get out of the elevator, they are turned into a man and a woman of 20-30. Finally, when they come into the flat and start kissing, they are transformed almost into teenagers. The slogan of this video is “Like the first time”.

In the 2011 Russian advertising clip, a man tries to insert a straw into the glass filled with a drink, but he fails. Having tried several times, the man decides to change the straw. The video is accompanied by the song “Attempt ?5” of VIA Gra musical group (this group is known as “Nu Virgos” in the English-speaking countries).

2014 commercial video – an innovative approach to increasing the drug popularity

Each year new analogues of Viagra appear on the pharmaceutical market. These analogues are not inferior to Viagra in effectiveness, but they have a more reasonable price. Therefore, Viagra sales in 2013 and 2014 decreased in comparison with previous years. To solve the problem, Pfizer marketers have come up with a new approach to video advertising. They have decided to appeal to women in advertising, as females perceive the problem of impotence sometimes more acutely than male persons having this problem. In the video of 2014, an attractive blonde says that the erection in men may be lost at the crucial moment, but there is a good method for restoring and maintaining potency called Viagra. The effectiveness of this medication has been proven by the long-term experience of the application.